Chios Gum Mastic Growers Association
Initiative in original language:
Ένωση Μαστιχοπαραγωγών Χίου
Region:
EL
Stakeholder type:
Farmer & Cooperative
Industry & Retail
Policy maker
Initiative category:
Cooperative
Distribution
Quality scheme
Description:
Founded in 1938, the Chios Gum Mastic Growers Association protects PDO Chios mastiha, a resin collected from mastic trees on the Greek island of Chios, by overseeing its production, collection, packaging and distribution. When the sector stagnated around 2000, the Association created Mediterra S.A. in 2002, 70% owned by the Association and 30% by the Chios Municipality’s development company. The company revitalised the sector through new products, stronger branding, a production plant and stores in Greece and abroad.
Extract from text:
This initiative revitalised the mastiha industry by developing innovative products, improving branding, tapping into new markets and establishing a production plant to expand product offerings.
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